Concept West

About Bill Greaves

Bill Greaves’ international graphic design career started in the U.K., where he attended St. Martin’s School of Art, in London, before entering advertising as an Art Director.

From 1981 until 2000 he was the CEO of The Icon Group. The group’s three divisions covered all aspects of graphic design, exhibition design, and Internet design and marketing.

Bill was also the Creative Director of the Icon Group, and worked on design projects throughout Europe, the Middle East, and North America. Clients included Motorola, Smith+Nephew, The Royal Bank of Scotland, Lotus Development, Unisys, The Royal College of Surgeons of England, The NatWest Bank, The Harley Street Clinic, and Novell.

In 2000, Bill sold his interest in The Icon Group, and moved to Maui, Hawaii, as Creative Director of Inner Ocean Publishing, where he was responsible for both the marketing and communications materials for the company, and for the design of all the company’s books.

In early 2004, Bill moved to Cave Creek, Arizona, and set up a new graphic design business – Concept West – specializing in logo design and brand identity, marketing collateral, advertising, event branding and graphics, website art direction, and book design.

Since moving to Arizona, clients include Celebrity Fight Night Foundation, Bilingual Review Press, The Magic Johnson Foundation, Downtown Phoenix Partnership, St. Mary’s Food Bank Alliance, Planned Parenthood AZ, Sindel Technologies, SX Resurfacing, Image Craft, Galbut & Galbut, Ringing Cedars Press, Arizona Highways, Gravity Matrix, W.P. Carey School of Business, Vanguard Marketing International, KidStar Radio Network, Veterans Heritage Project, Arizona State University, The Spirit of Enterprise Center, The Economic Club of Phoenix, Foster Friess, Allan Milham, ARC Leadership Group, Wheatmark Publishing, mPower Energy Mints, The Joe Foss Institute, The Nitro Live Icecreamery, Rebel Magazine, GO Media Companies, Michael Kelley, JFI Civics Initiative, George M. Weiss, Integrity Summit, M Group Scenic Studios, Vanessa Shaw, Windwalker Expeditions, Meadowlark Lemon Legacy Foundation, Mzuri Wildlife Foundation, Julio Cesar Chavez Tequila, Helena History Press, Chateau Luxe, ChangeStart, and many more.

In 2021, Bill relocated to Sarasota, Florida, and is continuing to create multidisciplinary design work for his many clients, old and new. In addition to his design work, Bill is also an accomplished artist, producing work both in acrylic on canvas and limited edition prints.

“Caring about what you do and how you do it is critical not only to the creative process itself but also to the ultimate success of the project.”

Client Testimonials

“We have worked with Bill for years on our annual Spirit of Enterprise Awards. Bill’s a very talented artist and designer, who managed year after year to provide us with something unique, defining the times, yet also consistent in spirit across time. He’s a pleasure to work with.”

Amy Hillman
Professor, W. P. Carey School of Business,
Arizona State University

“I’ve worked with Bill Greaves on several projects. He listened to my ideas and goals, learned the focus and purpose of the books, and then produced truly excellent designs. No rework needed! Bill is creative, thoughtful, a fine artist and designer – and a delight to work with.”

Richard Bevan
Author and Publisher, ChangeStart Press

“Bill Greaves is an outstanding designer. He attends to every detail until the designed item is perfect and unique. When it’s essential to make the very best first impression, you’ll be glad you hired Bill.”

Michele DeFilippo
Owner, 1106 Design

“I have worked with Bill for over a decade on multiple projects of various size and scope. It’s always been a great experience. He is a terrific designer and branding specialist who has an amazing eye for detail – he’s creative, passionate about the work and he has a deep understanding of integrated brand development from end to end.”

Michael Kelley
Founder, Story, LLC

“I have worked closely with Bill Greaves on the entire visual marketing plan for our international charity events for the past 15 years. Having worked with numerous advisers and providers of services for our foundation, I can honestly say that there is no one I am more confident to work with than Bill. The genuine care he exhibits for the message we are trying to convey shines through in his work every time. He’s not doing this dedicated work just as a job, but it is truly a passion for him that allows his work to effectively stand out. Whenever I need to get a message across to our discerning audience, I always look forward to collaborating with Bill on what will definitely be an incredible communication opportunity. Finally, I constantly have my peers asking me who does our graphic design work, since it definitely soars above all else in my industry.”

Sean Currie
Executive Director, Celebrity Fight Night Foundation

“Since 2014, Bill Greaves has supported the growing brand of Veterans Heritage Project with the creation of our logo, exhibit banners, annual report, and special event collateral. He is very responsive, provides thoughtful guidance, and produces exceptional and professional work no matter how small or big the project. I am happy to provide my highest recommendation for Bill Greaves and his talent for design.”

Michelle DiMuro
Executive Director, Veterans Heritage Project

“I have personally partnered with Bill on seven published books over the last ten years. He personally created the ‘design’ for all of our books, including cover and interior design, as well as managing all of the back- office communication with the printers and book binders. Bill’s approach to our various projects has always been personal, tailored to our needs and budget. He not only sees the large details of a project, but he thoughtfully considers even the smallest ones. It is his attention to detail and personal attention to each project that sets him apart. On a personal note, Bill is not only a true professional, but he is also a joy to work with. Friendly, responsive, artistic. He is a master of his craft.”

Jaime McCloskey
Chief Legacy Officer, Jameson Family Entities

“Over the last 10 years, Bill Greaves has provided graphic design services an ongoing basis for two non-profit organizations on whose boards I have served. Bill’s designs and creative insight evoke the mission of each organization. Bill meets deadlines and stays within budget. It’s a pleasure working with him and I enthusiastically recommend his services.”

Sandy Froman
Attorney, Tucson

“Bill Greaves is one of the very finest graphic designers I’ve ever worked with. Not only is he incredibly talented with his designs, but he is highly professional and does an amazing job of interpreting an idea and making it reality. He’s able to manage large and complex projects with ease, and I’m reminded time and again how he’s worth every penny and more.”

Ben Ostro
Vice President, GO Media Companies

“Bill is very responsive, collaborative and a pure pleasure to work with. He is a gifted professional who listens carefully to the client and applies his creativity to produce wonderful designs at reasonable prices. We have worked with Bill on our logo, branding, marketing materials, and other projects and value his patience and ability to quickly respond to our needs. I highly recommend him to anyone looking for excellent design services. I’ve worked with him time and again and am always looking forward to the next project!”

Holly Garrison
Executive Director, Mzuri Wildlife Foundation

“I was fortunate to work with Bill for eight years on a variety of projects from branding, to event materials and educational program material design. He is thoughtful in his approach ensuring there is a cohesive look which adheres to the brand standard, yet managing to make each piece unique so the overall look never seems stale or cliché. Each piece stands creatively on each own yet, when assembled together, clearly represent the brand image he created. Bill is a true creative partner working with you and offers his creative ideas across the board. I highly recommend Bill. Our organization benefited greatly from his talents.”

Karen Jacobs
Vice President, Director of Communications & Events,
Joe Foss Institute

“We have worked with Bill on several projects over the last 8 years. As our organization has grown and evolved he has helped us rebrand twice, being the lead innovator for a new logo and design in both situations. His insight, professionalism, and vision are exceptional and he is highly regarded by those who have worked with him.”

Justin French
President, SX Paint + Resurfacing 

“As a small academic publishing house, we do not have a surplus of funds to fritter away on advertising or sales promotion. Every expenditure needs be analyzed and justified. Which is why we were thrilled to find a graphic designer with Bill Greaves’ vast experience, who is knowledgeable, professional, savvy and remains affordable. Bill will be your partner in creating  graphics that will suit your needs. You can pay more, but you won’t get better or more professional service. We endorse his work without qualification.”

Katalin Kádár Lynn
Publisher, Helena History Press, LLC

“Bill is an incredibly professional graphic designer and we have used him for a number of major projects. From concept to developing an overall brand strategy to delivering supporting artwork for printed and digital media, Bill does it all. Whether you’re rolling out a new brand or iterating an existing one, we wouldn’t hesitate recommending him.”

Vanessa Shaw
CEO & Founder, The Business Growth Academy

“Bill’s creative designs and branding strategies are world class! He has designed memorable pieces honoring some of the world’s most admired and beloved legends and celebrities. Bill’s vision, expertise and thoughtful consideration of a project’s intricate details bring extraordinary results. Bill is of the highest integrity and a joy to collaborate with.”

Sheree Andersen
Director of Events,
Meadowlark Lemon Legacy Foundation

Reach Bill

Studio (Landline)

941 260 9804


480 250 9569